B2B Marketing Blog

Stay updated with the latest insights, strategies, and best practices in B2B marketing.

Average B2B Cold Email Bounce Rate in 2025

Average B2B Cold Email Bounce Rate in 2025

Last updated 9/28/2025

A cold email bounce happens when your message never reaches the inbox. Some are permanent (hard bounces), others are temporary (soft bounces). Learn what causes them and how to protect your sender reputation.