Because it makes sure you are reaching the right companies and the right people for the type of business you are targeting. When a real person checks the data, a few important things happen:
- Fewer bounces: records are reviewed by hand and emails are checked again before delivery.
- More accurate leads: company details and job titles are each verified so the contacts actually match what you asked for.
- Less wasted spend: you're not paying for or working lists that don't match what you asked for.
- Higher ROI: your outreach stays focused on the contacts who are most likely to be interested about your offer.