B2B Marketing Blog

Learn how account based marketing helps commercial insurance teams target high-fit accounts, map buying committees, and book meetings without bad leads.

Learn the average B2B contact data decay rate, how it hurts email and sales performance, and what you can do to measure and reduce it.

Learn how to score and prioritize your B2B mobile phone numbers with a simple 0-100 Dial-Ready Score.

Compare main line, direct dial, and work mobile sales calls in 2025 and learn how many dials per connect you may receive from each.

Estimate how much bad B2B contact data and messy CRM records costs your sales team each year. Use this calculator to model lost hours, missed orders and revenue at risk from messy CRM data.

Most CRMs hold only a small segment of the 36.2 million U.S. small businesses. Learn to audit your CRM’s ICP coverage, find data gaps, and use Emarketnow to reach more small business buyers.

Learn how to choose the right outreach channel by role in B2B sales using a simple Channel Coverage Score and a role based framework that brings together email, LinkedIn, and mobile.

Learn how B2B teams use mobile numbers carefully in cold outreach. See when to call a work cell, how to respect consent and do not call requests, and how to protect the trust people have in your brand while still staying within telemarketing rules in the United States.

Use your own first-party data to define your ICP, then fill the gaps with human-verified B2B contact lists. Learn how to merge both without disrupting your CRM.